Cornerstone Hotel Management, Inc.

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Cornerstone Hotel Management:
A Commitment to Excellence.
Satisfied Clients.

That satisfaction has been the cornerstone of President R. Brian Brandstetter's vision for Cornerstone Hotel Management, Inc. With over 28 years of hotel management experience, Brian set out to assemble a team of professionals. This team shares his passion for meeting and exceeding expected goals while constantly striving for excellence. They have been about the business of pursuing this mission as a team since 1996. Whether creating marketing plans, developing occupancy enhancing strategies or improving GOPs, Brian stays true to his mission. Integrity, service and dedication will remain the foundation of Cornerstone Hotel Management.

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Diversity
Experience
Performance
Personal Performance
Profitability

Diversity

1. Holiday Inn Express: 14yrs
2. Country Inn & Suites: 12yrs
3. Best Western: 11yrs
4. Comfort Inn & Suites: 13yrs
5. Hampton Inn: 6yrs
6. Homewood Suites: 3.5yrs
7. Sleep Inn: 2yrs

8. Econo Lodge: 1year
9. Villager Lodge: 1.5years
10. Super 8: 4yrs
11. Ramada Inn: 2yrs
12. Fairfield Inn: 2yrs
13. Red Roof Inn: 3yrs

With this multi-brand experience, Cornerstone has developed management strategies that incorporate the best practices from each brand into one consistent set of standards.

In addition to extensive operational experience, the Cornerstone Management team or individuals of Cornerstone, have played a key role in the following: development, acquisition, turnaround situations, renovations, property sales, and sales and marketing plans.

Experience

Opened:
Fairfield Inn - Madison, WI: December, 1988.
Hampton Inn - Appleton, WI: May, 1993.
Sleep Inn - Rockford, IL: June, 1999.

Developed and Opened:
Holiday Inn Express - DeForest, WI: July, 1997.
Country Inn & Suites - Stevens Point, WI: September, 1999.
Holiday Inn Express Hotel & Suites - Fort Atkinson, WI: July, 2000.
Comfort Inn - Wittenberg, WI: May, 2002.
Best Western Sparta Trail Lodge - Sparta, WI: August, 2002.
Comfort Inn & Suites - DeForest, WI: June, 2006
Best Western - South Beloit, IL : June, 2007

Converted:
Residence Inn to Homewood Suites - Madison, WI: August, 1992.
Howard Johnson to Comfort Inn - Madison, WI: December, 1994.
Safe Harbour Inn to Villager Lodge - Fond du Lac, WI: April, 2001.
Exel Inn to Econo Lodge - Sioux Falls, SD: August, 2001.
Comfort Inn to Rodeway Inn & Suites - Tomahawk, WI: March 2008.

Turned Around:
Ramada Inn Capital Conference Center - Madison, WI: September, 1996.
Ramada Inn - Mount Prospect, IL: July, 2005.
Atlantis Waterpark Hotel - Wisconsin Dells, WI: January, 2010.

Radisson Hotel - Madison, WI June 2011.

This extensive experience and unparalleled diversity would mean nothing if the performance were sub-par. That, however, is not the case. During these years of operation, the properties that Cornerstone has assisted have been the recipients of several awards for excellence.

Performance

Country Inn & Suites: Recognized for over 99% return intent indicated by guests, and New Hotel of the Year, 2000. Sales Property of the Year, 2002
Holiday Inn: Newcomer Award for Total Quality Index. 3 Quality of Excellence Awards
Choice Hotels: 4 consecutive Gold Awards for outstanding service and quality. Top 5 performer.
Best Western: 4 consecutive Director's Awards.
Red Roof Inn: 3 Top Quarterly Housekeeping Awards; 2 Quarterly Best Overall Property Awards; Nominated for the Golden Shovel Award 2 years in a row.
Fairfield Inn: Top Housekeeping Property 3 times; Best TQM guest service scores 2 times.
Hampton Inn: 3 Circle of Excellence Awards for being rated in the top 10% of all Hampton Inns for guest satisfaction and quality assurance.
Ramada Inn: 2 Gold Key Awards for quality assurance inspections.

Personal Performance

Past Chairman of the Board, WI Innkeepers Association
American Hotel & Lodging Association - Most Valuable Volunteer, 2002
Two term President of DeForest Chamber of Commerce
International Association of Holiday Inn's
IAHI - Central Region committee member
Chairman of the DeForest Tourism Commission
IAHI - Candlewood Suites Brand Committee

Profitability

Holiday Inn Express - DeForest, WI: Increased cash flow by $106,000 in second year of operation, and by $110,000 from 2001-2002. Red Roof Inn - Downers Grove, IL: Increased occupancy by 7% up to 94% in 1986.
Country Inn & Suites - Stevens Point, WI: Penetrated market at over 123% after one year of operation.
Best Western Sparta Trail Lodge - Sparta, WI: Penetrated market at over 120% after just six months. Return on Investment of over 30% twice.
Hampton Inn - Madison, WI: Increased occupancy percentage by 12 points over a two-year span while increasing GOP by 24% over the same period.
Comfort Suites - Stevens Point, WI: Increased Revpar by 15% by implementing a targeted marketing campaign after sluggish opening.
Hampton Inn - Appleton, WI: Created an Intensified Marketing Plan (IMP) which resulted in an increase in business by 10 occupancy points over a one-year period.
Super 8 - Appleton, WI: Over a four-year period, ran GOP percentages of over 53%.
Ramada Inn - Madison, WI: Increased GOP by 18% within first 6 months by implementing cost savings strategies while maintaining Gold Key status.

Put Cornerstone Hotel Management's successful track record to work for you. We look forward to tailoring our proven systems and applying them to your property.